Rebuilding a third-generation contractor's site meant changing the question from what it says to what it shows.
The old dawson.com had honest bones and an aging skin — a static slideshow rotating through seven project photos on a five-second timer, and a portfolio page that was an empty wireframe. The brief from leadership was specific: moving imagery, and project pages that did the projects justice.
Construction is a craft people want to watch happen. So the V2 rebuild reframed the site from a brochure into a film: a silent drone-video hero captured by our own team, CMS-bound project pages filtered three ways, and a live job pipeline wired to the ATS. The load-bearing change wasn't visual — it was the CMS. Marketing adds a project once and it appears everywhere. The site updates itself.
The takeaway for any rebuild: design is what people feel, but architecture is what keeps the site true a year later.
