Dawson Construction

Marketing & Communications Specialist, leading the rebuild of dawson.com from a WordPress brochure into a CMS-driven film.

Working alongside Marketing Director Katelin Simons, I rebuilt the entire site on Webflow across 2025 and 2026: a canonical design system, eight redesigned pages, custom production scripts, and a live job-listing pipeline wired to Viewpoint Construction Cloud.

The old site lived behind WordPress and felt like it. A static slideshow rotated through seven project photos on a five-second timer. The portfolio page was an empty wireframe titled COMMERCIAL PROJECTS floating above white space, and the careers section asked applicants to download a PDF. Leadership wanted two things above all: moving imagery, and project pages that did the projects justice.

The V2 rebuild reframed the site from a brochure into a film. A silent drone-video hero captured by our own team. CMS-bound project grids filtered by Expertise, Location, and Partner, with every project on its own detail page. A canonical design system built on strict class families. Three live careers pages pulling open roles from a public Viewpoint API endpoint I discovered. And a single footer Symbol that updates all 25 pages from one edit.

• Replacing a five-second slideshow with continuous drone footage cut for silent autoplay
• Turning static portfolio pages into CMS records that flow through index, filters, and related rails
• Wiring a live ATS feed from an unauthenticated Viewpoint Construction Cloud JSON endpoint
• Authoring a canonical design system across 87 elements and five class families
• Building a component-based footer that propagates sitewide from one edit

The rebuild proved a construction company deserves design as good as any tech startup. The load-bearing change was the CMS: marketing adds a project once and it appears everywhere. The site now updates itself.