Elements Hot Yoga

Studio Manager and marketing owner. I was the marketing department for a 22-person boutique studio.

By the time I left, the studio had migrated from Mindbody to MarianaTek, adopted Xplor Growth for automation, shipped a rebuilt website, and run a paid social program that produced a 40% increase in membership purchases and 65% overall revenue growth.

The studio had no marketing department and ran on Mindbody, a dated platform the team had outgrown, with a contact database that did not speak to modern marketing tooling. The migration was the thing blocking everything downstream: a real email program, an automation lifecycle, and a paid funnel that could land somewhere coherent.

I scoped and shipped the MarianaTek migration solo, mapping records across two schemas and training all 22 staff on schedule. Then I built twelve automations from a blank page in Xplor Growth; the lead-nurture flow converted at 90.3% across 990 leads. A weekly broadcast program cleared 30 to 47% open rates. A Meta funnel tuned to the studio's real buyer drove the 40% lift in membership purchases.

• Running a full platform migration solo with no IT support or project manager
• Designing a 12-flow lifecycle from scratch, mapped to a boutique-fitness customer journey
• Shipping four crisis-comms sends in 20 days when the studio flooded
• Keeping ad creative, landing page, and post-purchase nurture aligned at every touchpoint
• Operating as a one-person marketing function inside a 22-person team

The migration was the unlock; everything else was downstream of it shipping. The crisis-comms work during the December flood is the piece I am proudest of: four sends, each calibrated for the moment, each producing the action the moment required. The automations still run today.