Northwest Tune-Up 2025

I’m currently coordinating the digital marketing strategy for Northwest Tune-Up 2025—a three-day bike, music, and community festival in Bellingham, WA. My work so far has focused on:

Digital Strategy & Execution: Rolling out a full-funnel content plan across social, email, and paid channels to drive ticket sales and engagement leading up to the event.

Community Engagement: Shaping messaging that connects with mountain bikers, music lovers, and families while keeping the grassroots spirit alive.

Partnership Amplification: Collaborating with sponsors, local businesses, and non-profits to produce co-branded content that expands reach and deepens community ties.

In Progress Highlights:

• Grew Instagram followers by 47% and boosted engagement rates by 35%

• Increased email open rates by 42% YoY, with a 19% rise in click-throughs

• Drove 53% more landing page traffic during campaign pushes

• Sold out early bird tickets faster than ever, with a 25% higher conversion rate during peak weeks

• Partnered with 20+ micro/mid-tier influencers, generating over 150K impressions

This campaign continues to showcase my strength in combining strategy with storytelling, building momentum while staying true to the Tune-Up culture.